SEO Moola

From Blogs to Riches

AdBrite Goes 2.0

Posted by johan November 06, 2006

TechCrunch just published an article covering Adbrite’s new advertising platform. The new platform should give us publishers even more options in ad-based income strategies. Michael Arrington of TechCrunch goes on to say,

A key feature they [Adbrite] have launched is the ability to allow publishers to stay with their current network, and change to Adbrite ads only if they’ll make more from those ads. So a publisher can show Google ads most of the time, and Adbrite will switch their own ads in only if they’ve sold inventory that pay over a publisher-set CPM level.

Couple that with the option to use text link ads, banner ads, and full-page ads (”interstitials”), and you got yourself a very nice advertising platform for publishers and advertisers alike.

If you are on the advertiser side, you can now rely on features such as highly specific demographic targeting, which appears to be on par with the MSN adCenter platform. MSN adCenter has gone to great lengths to provide fine-grained geographic and demographic targeting.

Nonetheless, the accuracy of almost any demographic targeting that suggests that it can pinpoint income levels, gender, etc. is probably rather low, especially considering that home networks and computers are often shared between parents and their children, as just one example. But, nonetheless, it is great to see that Adbrite is embracing an improvement and expansion of their offerings; it will be interesting to see how it plays out.